The U.S. Agency for International Development (USAID) Energy Security Project (ESP) launched the “Energy of Unity – Energy of Freedom” information campaign to raise public awareness about transformational changes underway as Ukraine continues European Union (EU) energy sector integration. The campaign highlights market integration-related benefits for Ukraine and ways to strengthen its energy security, which is also crucial for the energy security of the European region.
Despite more than two years of brutal war, the people and government of Ukraine continue to fight not just to defend their territorial sovereignty, but also the values that underpin a democratic and prosperous future — one that is further integrated into the Euro-Atlantic community that the Ukrainian people want and deserve. Energy integration with the EU is essential for building a strong, sovereign, and democratic Ukraine while rebuilding and modernizing its energy system. Integrated energy systems will help protect consumers from market manipulations and monopolies.
The “Energy of Unity – Energy of Freedom” campaign, launched through the USAID’s Energy Security Project (ESP), aims to explain regulatory changes and energy sector reforms as necessary actions that the state policy-making and executive authorities must take for Ukraine’s integration into European energy markets to ensure the country’s obligations are met under the EU-UA Association Agreement, the Third and the Fourth Energy Packages, which aim to further liberalize Ukraine’s electricity and gas markets and develop energy generation from renewables and clean gases, enabling further decarbonization of the country’s economy.
This communication campaign underscores the importance and urgency of integrating Ukraine’s energy sector with the EU as a foundational step toward enhancing national energy security and efficiency. The benefits of this integration will extend to all Ukrainians, including critical and social infrastructure, state enterprises, and private businesses.
A wide range of information products – including videos, articles, interviews, explainers, and social media content – will showcase how cooperation between Ukraine and the EU in the energy sector contributes to a more stable, secure, and sustainable future for Ukraine.
USAID remains committed to supporting Ukraine in accelerating transformational change in its energy sector and enhancing the country’s strategic role within Europe’s energy security landscape.